Ward Howell Talent Equity Institute published the second issue of Talent Equity Newsletter. Its theme - "Coaching as a Management Development Tool".
In previous Talent Equity Newsletter issues we talked about leadership during an economic crisis, but just knowing the best practices is often not enough to produce results. Increasing efficiency requires changing the way we think and act, which, in turn, means that managers, like anyone, must be patient, attentive to themselves and highly motivated. They must put in significant amounts of effort and, occasionally, accept other people’s help.
In this issue we are going to look at business coaching – a development instrument that more and more managers are using. We did not choose this topic by chance: Ward Howell/Zest Leadership consultants have been successfully using coaching for more than ten years to achieve their clients’ goals. We know this method rather well and it continues to be very intriguing. Moreover, we have seen that demand for coaching grew over the past year despite the economic recession.
In this issue of Talent Equity Newsletter we set out to do two things: first, talk about business coaching succinctly and clearly, and give a few recommendations on how to use this instrument in one's management practices; second, give our readers the chance to get some “straight talk” from the consumers and suppliers of coaching services in Russia, Ukraine and Kazakhstan.
In addition to a cycle of interviews and our own expert opinion, we used survey results from one hundred senior executives when putting together this newsletter (survey was conducted in Russia, Ukraine and Kazakhstan).

